Rewatch the 2020 Conference: Audience Engagement


Boosting Relevance and Revenue Through Listening


As the media industry turns away from broken funding models based on advertisers, tech disruptors, and mercurial billionaires, community-supported journalism is on the rise. Crowdfunding can tap into that support while generating financial resources. Success depends on a well-framed idea that is effectively communicated to a broad audience.


Speaker

Oriana Leckert, Director of Publishing & Comics Outreach, Kickstarter, USA


Moderator

Natalia Antelava, Editor in Chief, Coda Story, Georgia




Growing Subscriber Base, Community, and Revenue


The COVID-19 crisis has only exacerbated the financial fragility of media organizations, making successful reader-support models all the more important. This session will take participants through the subscription-membership journey of Project Syndicate and those of other organizations that are trying various models with different successes and challenges.


Speakers

Jonathan Hoffmann, COO, Project Syndicate, USA Patricia

Torres-Burd, Managing Director, Media Advisory Services, MDIF, Czechia


Moderator

Natalia Antelava, Editor in Chief, Coda Story, Georgia




Crowdfunding Fundamentals with Kickstarter


As the media industry turns away from broken funding models based on advertisers, tech disruptors, and mercurial billionaires, community-supported journalism is on the rise. Crowdfunding can tap into that support while generating financial resources. Success depends on a well-framed idea that is effectively communicated to a broad audience.


Speaker

Oriana Leckert, Director of Publishing & Comics Outreach, Kickstarter, USA


Moderator

Natalia Antelava, Editor in Chief, Coda Story, Georgia



Rewatch other Prague Media Point 2020 sessions.

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